LGU hosted a workshop titled “Optimizing Digital Advertising: Campaigns That Deliver,” led by Dr. Veronique Abou Ghazaleh, Head of Performing and Audiovisual Arts at LGU and media expert, alongside Elias El Kossaify, digital marketing consultant.
Marketing professionals and students explored practical methodologies to enhance campaign performance across Facebook, Instagram, TikTok, and Google.
The session provided structured frameworks, hands-on examples, and evidence-based strategies for more effective digital advertising.
Watch highlights from the workshop.